Casino game set up

New casino sites to play real money

As a rule, players judge your business based on your games. To attract as many of them as possible, it is important to put emphasis on the diversity of the gaming content.The website should support effortless integration and contain the most exciting and popular slots, poker, roulette, blackjack, bingo, baccarat. Having a live casino with real dealers and live video streaming features is fundamental for your business. In that way, you create a real casino presence for online gamblers to enjoy.Give a try, add virtual sport and the ever-popular sportsbook to tap into sport’s popularity among avid betters. Softgamings can offer any game beyond this list, guaranteed to be the great source of entertainment. Basically, if you use at least these two innovative features in your online casino, you have much higher chances to succeed. But don’t forget about the basics of creating any online casino, especially about marketing and promotion. So, good luck in creating your own casino, be it very rewarding business, and keep track of the innovation of the igaming industry!

How to start an online casino in 6 steps (2020 update)

Gaming — an industry where billions are made and trillions are crawling its way up. Online gaming marketplace provides endless possibilities for growth and being part of this growth is equally exciting and rewarding. However, the growth itself is far from being a simple and uniform process. In life every journey starts with one small step, followed by another, likewise in gaming business. Approaches do not differ much, but how can one enter without little to no knowledge how and where to start?

Online casino business

Online casino business is a profitable business that is desirable to explore by interested business-minded individuals regardless of their previous experience. The enterprise has turned out to be one of the leading internet businesses in the world today that offers maximum profit over a relatively short period of time. However, you can come on board into the market either as an igaming casino operator or as an online casino affiliate.

If you wish you to kick-start your online casino business as an igaming casino operator, the costs of starting the business are much higher, and the laws and licensing are vast as well, but the casino business eventually yields great profits as soon as it gets accepted by casino customers in the gaming market. Also, you can plan to start this online business as an online casino affiliate, and this can be quite easy and profitable if you have the essential experience and skills in internet marketing.

As you can see, the business is very profitable and lucrative. But for you to start an online casino business that is successful and outstanding in the shortest time frame, you have to build your business around customers’ pleasure and satisfaction. With this in mind, you have to invest a lot of dedication and an enormous amount of work into your enterprise for it to achieve the expected success.

Some of the investments include an utter dedication to the latest cutting-edge technologies, your online casino must feature exciting and engaging game content with attractive promotion and bonus system, and it must be compatible with all platforms. Therefore, to enjoy the maximum profits and high return on investments available on this type of business, you must also be ready to pay the required sacrifices.

Starting an online casino business could be the one single step you might really have to take for you to grow your existing casinos or to start generating money from the igaming industry.

Below are the stepwise instructions as highlighted by softgamings on how you can start your online casino business.

How to Start an Online Casino In 6 Steps (2020 Update), casino game set up.

Key steps to start your own online casino:

Choose reliable software providers

Select gambling content

Get a gaming licence

Secure verified methods of payment

Create the online casino website

Concentrate on marketing and promotion activities

1. Choose reliable software providers

Acquiring a high-quality gambling software is by far the most crucial step in opening an online casino, as it will both set and determine its performance expectations, so securing a deal with the trusted software provider is an absolute must. It’s in your own best interests to evaluate everything, starting from pricing and terms of guarantees to gaming reviews and security features.Pay particular attention to gaming content, individual cooperation conditions, certifications and the technical support, which has to come as a part of the whole package.Unfortunately, it is oftentimes easy to lose sight of business objectives, especially during the pre-opening stage when you are still questioning what is relevant about your online casino business and what is not. Softgamings will gladly help every step of the way by offering a full-service provider package, including licensing, 3,000+ games and even binary options.

2. Selecting the gambling content for your online casino website

3. Get a gaming licence

Legal framework differs from country to country, therefore, the licensing process can be burdensome as such. The regulated market involves a handful of countries where there are predefined gambling requirements.Countries can be divided into the following categories:

Countries governing their markets

Countries governing their markets and having a monopoly

Countries where gambling is prohibited

Countries that do not regulate their market

Create the online casino website

Concentrate on marketing and promotion activities

The most popular gambling jurisdictions are united kingdom, malta, alderney, isle of man, curacao, and gibraltar. The determinant factors while selecting the jurisdiction are its reputation, licence duration and the price of the licence. Softgamings is ready to assist you with filling the licensing documentation for the turnkey casino. This can last longer than a month, but if you want to start operating your casino as soon as possible, we recommend you to use our licence through the white label casino system.

4. Secure verified methods of payment

Online casino is by all means an international pursuit, no wonder it should comprise international commercial transactions: both sending and receiving international payments.Clearly, you have to double check if your casino supports integration with major e-payment systems, otherwise players won’t be able to deposit funds or withdraw their winnings. Ignoring traditional payment methods which employ credit cards and vouchers is a disastrous business practice that can put your reputation at risk.To secure verified payment methods for your online casino, you should sign multiple agreements with payment system providers committed to transaction security. You can stay flexible with softgamings payment processing platform that encompasses a full range of high-calibre services for your online casino, including multicurrency support, antifraud, advanced risk management and the integration with 50+ most popular payment systems.

5. Website creation

Looks do count! A well-designed website is what counts the most when attracting and retaining customers, as it indicates better visual information of your landing pages and raises brand value significantly. The design must be of a superior quality, attractive and differentiated among other platforms of a similar kind.Do not overuse various graphical elements that will not only push the visitor away but will also overload the work of the system. It is also important to take care of the front-end integration with your database, add or improve existing navigation usability, as its layout is critical to your website performance. Make sure that the transfer from the website to the platform and provider’s game page stays invisible to users.If you would like to create a unique website for your casino, but still not sure if you can deal with it on your own, softgamings is here to help you out. We can offer full-scale redesign solutions, ready-made templates or even custom ones to meet your needs.

6. Concentrate on marketing and promotion activities

Marketing is a final step. When you are completely ready to open your own online casino, it will be necessary to develop an effective marketing strategy and set up an effective affiliate system that surely enables website engagement and increases traffic. Softgamings supports integration with the most popular affiliate management programmes and campaign tools like netrefer, incomeaccess, EGASS and unisender.In order to win over a new audience and keep loyal visitors satisfied at all time, introduce loyalty programmes, set up bonus systems and retention campaigns to motivate your players’ return. Explore competitors, identify their mistakes and try to avoid them in the activity of your own platform.All in all, starting a gambling business seems tricky, simply because it is so. However, it is possible to skip the “tricky” part and create an efficient casino site in the shortest possible time if you decide to joint efforts and choose to partner with softgamings.

How much does it cost to open casino

How much you will pay for online casino development is a question to which there is no clear and unambiguous answer, because every minor detail counts here. If you want to have a casino designed from the ground up, your definitive estimate will be higher than if you are fine with a templated design solution. A game package of five providers will cost you higher than this of one provider. Examples abound. Anyway, get in touch with our expert guys to get a quote for your project cost, and they will provide you with an accurate estimate based on your online casino project preferences.Broadly speaking, you will have to incur expenses on the pre-launch and post-launch stages of casino development. The former encompasses software setup expenses (around 30-40% of overall costs), marketing activities (30-40%), licensing procedures (10-20%) and some other areas of expenditure, including remunerations. The first phase of development efforts is normally more money-gobbling than the second, maintenance part of the project. As soon as your online casino is finalized and is in successful operation, you still have expenses, but they would probably be lower, with the most money-consuming item being marketing and promotion, which accounts for nearly half of the total expenses. Other operational expenditures include salaries to personnel (bookkeepers, various experts, managers, etc.), license charges, monthly/yearly royalties to game providers, and a host of other things. Spendings on this stage tend to pay back very quickly and are greatly alleviated by increasing incomes that your casino visitors generate (provided you have done everything right).

Pre-launch expenses	after-launch expenses
company set up	5-7%	licence fees	5-15%
licence	10-30%	software support	10-15%
software set up	30-40%	games providers	15-20%
staff	10-20%	marketing	50%
marketing	20-40%	staff	10-20%
other	10-20%	other	10-20%

2020 update

Being the above points always important for building an online casino, technologies and market demands do not stand still. What are the latest trends in the online casino industry? To start with, cryptocurrencies. Although this trend did not emerge yesterday, it is still among the ruling ones. Many people still buy, trade, mine and spend bitcoins, ethereum, litecoins and newly appeared currencies, which is used by casino operators, among others.

Paying with cryptocurrencies in online casinos is convenient for both an operator and a player since the player stays anonymous, and the operator receives his money quickly, avoiding intermediaries. So, if you plan to open your own casino, think about integrating a payment system that supports cryptocurrencies.

By the way, payments in cryptocurrencies are not the only way to get use of this invention. You can also create the whole project based on the blockchain system, the world’s leading platform for digital assets. In 2020, we see innovative projects, emerging on the market, the projects that build their own gaming systems on blockchain. While these projects are not many and every company uses its own technology to provide its products and services, you can start a similar project and have a very big success potential.

Note, for operating such a project, you will need a respective license. This is all about cryptocurrencies for now. Let us follow the changes in the industry and see how these innovations will turn out.

Of course, there are more things to pay attention to in 2020, and yet another one is gamification. Gamification is basically turning a ‘boring’ process into a more user-friendly experience, making it similar to some kind of a game.

Usually, gamification elements include badges, points, leaderboards, competition elements and rules of play. Examples of it are found in the games themselves, back offices, marketing elements etc. The more interactive and feature-rich product you create, the more engaging it becomes.

There are 5 main steps that will help you develop a working gamification strategy:

Know who your players are

Find out their goals

Understand their motivation and triggers

Introduce gamification elements

Monitor the effect you get from using gamification

Basically, if you use at least these two innovative features in your online casino, you have much higher chances to succeed. But don’t forget about the basics of creating any online casino, especially about marketing and promotion. So, good luck in creating your own casino, be it very rewarding business, and keep track of the innovation of the igaming industry!

Licence & legality

Is it legal to operate?

Numerous countries have legalised online gambling platforms. If your platform is licensed and your game providers are certified by the authorised organisations/laboratories, then you can operate in any of these countries. The global gambling market is out there for your venture.

What is a gambling licence?

A gambling licence is a juridical prerequisite needed to create a legal platform. Several global and local authorities provide gambling licences, such as curaçao egaming or malta gaming authority.

And why do I need a licence?

The licence is a major requirement for a gaming platform to cooperate with payment providers and gaming software providers. It is also a prerequisite for having a good reputation in the global market of the igaming industry and a medium to gain credibility among players.

Online casino platform

What are the requirements to establish an online casino?

There are several requirements and operational steps that need to be fulfilled to launch an online casino. These steps include having a global gambling licence, a legally owned domain address, an operational gambling company and bank accounts, payment gateways, certified software, and game providers. Softgamings provide the full service for each of these requirements and guide you through the steps of launching your online casino.

What is the difference between white label/turnkey/self-service? Which one is better for me?

White label is a ready-to-go solution perfect both for operators who have decent experience in casino traffic generation and for those who are new in the industry and have a strong interest in becoming casino operators. The white label solution is a time and cost-efficient solution that requires few human resources to operate; however, it requires some additional conditions to be met. The turnkey solution, on the other hand, is a more advanced solution for those who are interested in the self-owned corporate structure and licencing; a fully customised solution and platform design is tailor-made for each customer. The turnkey solution takes more time to be established but provides more independence regarding the operation. Self-service is the best fitting solution for those who would like to design and develop their own platforms. If you need further assistance to determine the best solution for your needs, you can contact our customer service.

How much does a platform cost?

The prices vary from one solution to another. Therefore, please contact our customer service to get a personalised quote.

How long will it take from start to finish?

The process depends on the solution. The white label solution takes approximately two to three months to complete. On the other hand, turnkey and self-service projects can take much longer, as the customisations of the platform depend on the customers’ needs and preferences.

Is it possible to have a kiosk (betting shop) solution as well?

Yes. We also provide kiosk (betting shop or closed platform) solutions, as well as our online solutions. You can contact us to find out more about it.

Is it possible to see a demo?

Of course! You are always welcome to contact our client managers who can provide you with a demo and introduce you to our software!

API integration

How long does it take to integrate?

The length of the API integration process depends on several factors, such as the type of providers to be integrated, the due diligence processes, the availability of the operator’s IT team, and the size of the package. While the shortest integration can be completed within 48 hours, it is always advisable to speak to our managers to determine the exact time and the process of the required integration.

How do I choose the best providers for me?

Our customer managers will assist you in choosing the most favourable providers, taking into account your target market and the gambling focus.

What is the difference between taking the API from softgamings and going to the provider directly?

There are several advantages our API services have. First of all, we offer on our platform a large variety of the world’s most prominent and renowned game providers. We can provide bundles and packages of the solution with a single integration, which is much more cost and time efficient compared to contacting and integrating each provider separately.

Is it possible to see a demo of the games as well?

Yes, we also offer a demo of our game providers. If you want to receive a demo invitation, please do not hesitate to contact our client managers.

Technical

Who is the owner of the software?

All rights of the software belong to softgamings as the solemn developer and distributor. The platform is maintained by our development & IT team and is only distributed as a closed-source. The front-end design and the casino brand-name is the property of the platform operator.

And who is the owner of the client database?

The client database is the property of the platform operator.

Does the platform support various languages?

The back office platform currently offers service in english, russian, german, and turkish. The front end, on the other hand, can be translated to any language of the operator’s preference, either by our translators or the operators themselves.

Space for your question

Feel free to leave your questions, and the softgamings support will get back to you shortly.

Casino games software and how to set it up

The online casino business has been around for some time now, and every company is competing for more customers. It’s evident that soon, online gambling games will take over the game applications in most devices. This is because non-casino games offer in-app purchases, which then enables the player to unlocks locked content or services. Players are now realizing that non-casino games are an unfortunate investment, they don’t get something in return for the products or services that they pay for. Casino game software is different in this regard. You not only entertain yourself, but you are given the option to make a profit from the games that you spend time and invest money with. When you are investing money in casino games software, you are building a sustainable revenue. The future is bright for online gambling games. Let’s explore it in detail.

Casino games software where to start

There are many ways to purchase online casino software. There are many franchises, and software providers that you can buy. You also have the option to build your own casino games software. Let’s explore these options.

Franchise – the developer does all the work, and you pick the slots. It’s that simple when it comes to franchises, but it’s your job as a business owner to control your marketing strategy. The developers’ job is to provide you with a fully functioning casino games software, and to update it regularly and provide the necessary security patches. Your software should be compatible with most modern devices, including smart handheld devices like for slot games for android. It’s always a better option to have some kind of feedback option enabled for your gamblers. This gives the casino gamers the option to voice their opinions on your products or services. This way, you can quickly improve your slots.

Software providers – there are many reliable software providers for online casinos and all of them have their pros and cons, here are some that will give you a good leverage in the gaming industry: microgaming – has been around in casino business for more than 26 years, it has many features and themes for casino games software. Business opportunistic people will have a greater advantage when choosing microgaming. With more than 1000 game titles and enough experience in the casino industry, you are relatively safe with this option. Netent– 24 years in the industry and with its tech-savvy features, you will have the advantage of easily porting your preferred gambling games on almost all major electronic devices. With 250 awards in online casino games, you will have the most demanding game titles, and you will enjoy its loyal customers. This by no means is a full list, and only the best options are listed.

Building your software

This option is for those who have at least some experience in creating or making popular slot games. It’s not an easy task by all means. Creating new software with many attractive games and creating a healthy payment solution for players around the world is only scratching the surface of casinos. You need an expert affiliate program that will help your casino grow. Good teamwork is a must if you are looking to maintain a sustainable business.

Some characteristics to consider

Here are some characteristics to consider in casino games:

Games

This is the first in the list because, without proper a game, you won’t have the desired customer. When customers are looking for casinos, the first thing they are considering is the games. You need to have a good selection of casino games ranging from online video slots and 3-dimensional games. In short, you need a diverse amount of games that the players can enjoy. A satisfied customer means someone who is enjoying their time and money on the services and products that are provided

Promotions and bonuses

The one thing that sets online casinos apart from land-based casinos is the option of promotions and bonuses. Land-based casinos won’t, and can’t offer these features to its customers, which makes the online casinos more likable to the gamblers. According to the statistics, when a customer gains any bonuses or promotions, they feel more attracted and entertained on a particular game. And almost all online casinos offer these features to their players.

Software department

As mentioned before, good software means smooth gaming experience, add electronic device support you have yourself a ready business. Often, gamblers are frustrated with the amount of software-related bugs in the games, which results in unhappy customers. And unhappy customers mean that the customer is looking for other online casinos that offer more polished software with a smooth gaming experience.

Security and maintenance

Without a proper security protocol and maintenance, you will expect to see hacks and fraudsters in your casinos. This is something to avoid at all costs. Meaning you, as a casino game owner, need to invest most of your money in security and maintenance. To avoid any damage to your business, plan a well-devised plan with your game developer.

Some other issues to maintain

A desirable transaction is done when your online casino business has all the common transaction types like visa maestro paypal and many more. Even crypto casino should be added to the list because, soon, more and more people will be switching to cryptocurrencies online. It’s fast, reliable, and generally safe to use.

Player information

This is another must feature to have in an online casino business opportunity. As mentioned before, for a proper developer and player interaction, a good link has to be in place. With player information, you have a nice advantage to check on your players at all times and to fix any bug related or players related issue.

With mailing information, you have the option to alert your players on any changes to your games, or you can notify your gamblers of any promotion or bonus related offers.

Online casinos: what to consider

Online casino software starts at a minimum of $5000. Creating a budget beforehand is a must, and a well budget means a cost-effective plan. As mentioned before, spending on developers and games is a must. A good casino games software means a good and well-managed security system. Statistics show business with an excellent catchy domain will likely be remembered the most, even if they have mediocre services compared to other businesses. This is by no means a complete full list of what your expenses will be. It’s always best to consult with your team before proceeding with the online casino business opportunity.

In conclusion

The online casino business has been around for some time now, and players are constantly looking for any dramatic breakthrough. To provide them with breakthrough games, you need a good and well-maintained business. The right casino games software will provide you with this progress, if you invest in it wisely. Considering there are many fraudsters and scammers online, the players are generally cautioned with their investments. And it’s your duty as a business opportunity to provide a good secure gaming experience to the players.

Casino party setup guidelines, casino party table space requirements

To help in the planning of your casino party, use the chart below to determine the types of casino tables and quantities that on the go casino® inc. Recommends for your casino party.

*let it ride, 3 card, caribbean stud or pai gow poker have the same basic layout and may be substituted for blackjack for an additional fee.

Many customers ask the question “how many casino tables and how much space do I need for my casino party?” the above casino party table chart is intended as a guideline to help determine the type and number of games for your casino party. Your requirements may vary. Simply find the approximate number of guests you are planning for in the far left column. As you look right from that number you will see our suggested game types and quantities based on your guest count. We realize not everyone at your casino party will play so our suggestion will accommodate approximately 70% of your guests to be playing at the casino tables at any given time.

Example: you expect 100 guests at your casino party. In the far left column that number falls between 97-108 indicating our suggested table game types and quantities are 7 blackjack, 1 roulette and 1 craps. This set up would allow for approximately 70 guests to be playing at any given time.

General guidelines for number of players by casino party game:
blackjack or poker – 7 players
roulette – 7 players
texas hold'em – 8-9 players
small craps – 8-10 players
large craps – 12-14 players
money wheel – 7 players

Space requirements for casino party tables
we will be happy to do an on-site evaluation, if needed, for larger parties of 100 plus guests. We will assist you in the design and placement of all tables and games. The following guidelines will help you plan for the space you need. The space includes room for the dealers, players, equipment and walking area. We are extremely flexible and can usually work a floor plan around any space limitations you may have.

Blackjack, poker & money wheel – 6ft x 3ft and require approximately 70 square feet per table
texas hold'em – 7ft x 3 1/2ft and require 80 square feet per table
roulette – 7ft x 4ft and require approximately 90 square feet per table
small craps – 8ft x 4ft and require approximately 90 square feet per table
large craps – 12ft x 4ft and require approximately 120 square feet per table.

Play online casino games at casino.Com UK

Table of contents:

There’s no better way to play casino games for real money than at the online casino, and there’s no better online casino in the UK than casino.Com. Whether you’re at home or on your mobile device, it’s a convenient, secure, and fun way to gamble. We have all the latest and most popular casino games from top gaming developers such as playtech, netent, microgaming, and more.

All games are tested by a third-party testing facility to make sure that the results are fair and the RNG algorithm is accurate. With a wide range of over 700 casino games, casino.Com is the ultimate destination for UK punters looking to play real money casino.

How to play casino games online

Before you can start playing, you will need to create an online casino account. It’s a quick process, click on the JOIN button at the top of the page to open the registration page. All you need to get started is your name, date of birth, email address, physical address, and phone number. The next step is to transfer funds to your account. Casino.Com UK accepts a wide range of secure payment methods, that can safely deposit the money directly to your account.

After the account is ready, you will have unlimited access to the casino game lobby. Here you will be able to search for games by category, name, jackpot, software provider, or just from A-Z.

In addition to online casino games, casino.Com UK, through the playtech eurolive platform, offers a wide selection of live dealer games. While these two types of casino games have many similarities, such as odds, payouts, and rules, there are some key differences.

Online casino games	live dealer games
uses a random number generator to determine the outcome of a game.	Games use real cards or roulette wheels.
The game is completely online	HD streaming cameras bring real-time action from casino to your computer, phone, or tablet.
Can play at your pace	have to have your bet in before the timer reaches “0”
play by yourself, against a computerized dealer or roulette wheel	can play with punters from around the world and chat with the dealer or croupier
game is always available when you want to play	while the live casino is open 24/7, you may have to wait for a dealer to come back from break, for a seat to open at the table, or find a different table.

What are the best online casino games?

One of the great things about casino.Com UK is we won’t tell you what the best casino games are. Instead, we have a wide range, from the popular table games such as online roulette, blackjack, baccarat to hundreds of online slot games, scratch cards, online craps and so much more. We’ll leave it up to you to play them and decide which you think are the best.

Blackjack – one thing that makes online blackjack even better than regular blackjack is the variants that are only available online. The base game is usually the same, make a bet and then you’ll receive a pair of cards. Then you have to beat the dealer at a game of 21.

However, many of the blackjack tables have different variants that put a different spin on the game.

If you prefer a game with a real deck of cards, check out the many live dealer blackjack rooms. You’ll be able to play at the table with punters from around the world and watch as the dealer passes the cards around the table.

Roulette – there are dozens of online roulette tables at the casino game lobby. With european, american, and french roulette wheels, there is something for everyone. In addition to the standard roulette wheel with 36 red and black numbers, you can spin the mini roulette (12 numbers) or 101 roulette (101 number) wheels. There are also several online roulette games with a progressive jackpot.

If you’re wary of an automated roulette table, come to the live casino and check out our many live roulette tables and watch in real-time as the croupier drops the roulette ball on the wheel.

Slots – there are so many online slot games it’s hard to fit it all in a short paragraph. From one-armed bandit style slot machines to games that have over 116,000 paylines we’re confident you’ll find multiple slot games to play. There are sports, destinations, superheroes, fantasy, fruit, and TV/movie themes games. There are also slot games with progressive jackpots and fixed jackpots, with tons of possible bonus features.

Live casino – casino.Com uses the playtech eurolive platform to bring live dealer blackjack, roulette, and baccarat to our UK punters 24/7. The casino is in latvia, and has hundreds of HD streaming cameras that bring the action directly to both computers and mobile devices.

Video poker – try your luck in both single-line and multi-line video poker games

Baccarat – baccarat may have the reputation as the “game of kings,” but this is really a simple game to learn and play. You can find both commission and non-commission baccarat tables. Live baccarat is available at the live dealer casino.

Craps – perhaps no casino game is as exciting as craps, and you can make all the bets from the convenience of home.

Safe and secure

Safety is one of the top concerns for any online company that has private user data, and casino.Com UK is no exception. We take every possible step to ensure that our punter’s data and money are protected. It should go without saying that we won’t share or sell any user data to third-party marketers. We have a detailed privacy policy that outlines what information we do collect and what we do with it.

Along with software developers like playtech, netent, microgaming, blueprint among others, we are regulated by multiple gaming commissions, including in the UK, to make sure that our systems are secure and the games are paying out fairly.

Software

Casino.Com believes that to be the best, we have to work with the best. You can find games from playtech, netent, microgaming, realistic, and many others. While the games have their own styles, graphics and features the overall look and feel of the games are uniforms. Every game has the highest quality graphics, is optimized to work on mobile, and a detailed help menu.

As long as you have a stable and fast internet connection, you should experience smooth gameplay, without lagging, and excellent animations that almost make you forget you’re not looking at real cards or roulette wheels.

Mobile experience

As convenient as it is to play at the online casino, playing on your mobile takes that convenience to a whole new level. Take our entire collection of casino games with you while you’re away from the computers. The games are fully responsive and will adapt to all screen sizes, regardless of size. Enjoy the touch-friendly games wherever you are, as long as you have a stable network or wifi connection.

Promotions and bonuses

With your first deposit, you instantly become eligible for the casino.Com UK welcome package. The promotions will continue as we are constantly offering different promotions. They can be tailored to a specific game, holiday, or time of the year. The promotions are a great way to get introduced to new games or just enjoy some of your favourites with the bonus coins. The offers are always changing, so make sure to check out the promotion page for all the latest offers.

Where do I register to start playing casino? Click on the JOIN button on the top of the page and enter your details in the proper fields to register your account.

What is a welcome package? It’s our way of welcoming you to the casino.Com family. The details always change, but it usually includes matching funds up to a certain number. Check out the bonus page for all the different types of bonuses and wagering requirements.

How do I get into the VIP program? There are many perks to being a VIP, so this isn’t just something that we give away. You can join the casinoclub and start earning your way to VIP status. You will also have to deposit and play with a set amount of money. For more information, check out the VIP page today.

How do I know if a casino is safe? Check out the fine print. Don’t trust your money with an unregulated online casino, or one that isn’t licensed by a recognizable gambling commission.

Can I play for real money? Of course! To win real money, you will need to play with real money. Register your account and make a deposit to start playing for real money today.

Are there withdrawal limits? Yes, but it can vary based on which payment method you use for withdrawals. Check out the payment method page for complete details. VIP players also have higher withdrawal limits than regular punters.

How are live dealer games different? Live dealer games don’t use an RNG to determine the outcome of the game. Instead, you’re playing with a real deck of cards or a roulette ball in a casino in latvia and watching the action in real-time.

What are RNG, and why do they matter? This stands for random number generator. It is an algorithm that is used in our online casino games to ensure that the odds of winning are consistent with the odds of winning with a real deck of cards or a roulette wheel. It’s important that RNG is there to ensure fair play so our players know that if they make a bet with a 25% odds of winning, then the actual odds are 25% as well.

I don’t know you, what can you tell me about you? Casino.Com is part of the mansion LTD family of online casinos. We have been operating for over a decade, and took home the award for online casino operator of the year at the 2018 IGA awards.

Are you regulated? Yes, casino.Com is regulated by the gibraltar gambling commissioner and in the UK under the united kingdom gambling commission remote operation license.

Play casino games for real money

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Online casino & slots UK

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Play live casino games

If online slot games aren’t your favourite online casino game type, pink casino offers some fantastic famous casino variants - including live casino games that will take you right to the heart of the action with the ever-popular live blackjack, or you could spin the classic wheel of live roulette. For live casino games with a twist we have the amazing monopoly live, deal or no deal live and lightning roulette which brings live casino into the future. If you want to take the casino experience with you on the go then you’re in luck! No matter your device of choice, pink casino offers lots of online casino games that are fully compatible across mobile, tablet, and desktops. Join our inclusive and unique community of like-minded online casino players.

Play online casino games & slots

Online slot games are arguably one of the most popular choices for enjoying the online casino experience and at pink casino, we offer over 400 slot games. With our online casino collection updated almost weekly, you’re sure to uncover fresh new slot games each time you visit. Or, if you’re a keen fan of the classic online slots, you’ll find all of the biggest names here at pink casino. Such as the starburst slot, that first gained popularity in physical casinos by soaring slot game players through space in the hopes of landing high paying gems. Or, gonzos quest, where intrepid explorers unite in the hopes of landing some jungle-worthy jackpots. There’s plenty of classics amongst our casino games collection, even pixies of the forest! Keep checking our online slot game collection, as pink casino work to provide our community with the latest games, to enhance your online experience! Take a spin of one of our online slots to see what all the fuss is about. Not sure where to begin? Pink casino recommends one of our cult classics, cleopatra slot, where the captivating queen of the nile resides upon egyptian ruins, ready to guide pink players to landing three sphinx scatters that offer up to 180 free spins! Already played cleopatra? Spin the slot reels on the new monopoly megaways or deal or no deal megaways.

Play new online casino slots

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Play online casino jackpot slot games

With so much choice, it can be difficult to find the right type of online casino game for pink players! If you’re looking for an online slots experience with added chances of winning big, take a look at our range of jackpot slots, as we have a great range to suit all types of slot game players needs! From jackpot slots inspired by cult TV series, top cat slot, genie in the lamp themed genie jackpots, irish-themed jackpot offerings where pink players can spin through the emerald valleys in slots O’ gold or the hugely popular rainbow jackpots to see if you may uncover a jackpot of gold at the end of the rainbow.

Jackpot slots play like regular online slots with the welcome addition of a jackpot prize. As players spin the reels of their chosen jackpot slot game a small percentage is added to a total jackpot. At any point one lucky player could land the slot game symbols required to enter the jackpot round. This means any player at any time could be lucky enough to grab huge winnings from one of our jackpot slot games.

Online casino games bonus promotions

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Are you a slot game player? Don't forget to check out pink's super slot of the week to see our current offer. It's a great way to test a brand new slot, try classic slot games that you may not have tried before, all with the added bonus of free spins.

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Play UK mobile casino and slot games

You've heard it before; we all know it, the future is mobile. At pink casino you can take your casino gaming experience with you, anywhere. Year on year the increase in mobile casino gamers grows which is why we have put mobile gaming first. Our mobile casino allows you to play at home or on the move whilst getting the same quality gaming experience, however you choose to play.

Our mobile casino games can be played on desktop, laptop, tablet or mobile devices. Whether you like to play exclusive mobile slots, big win jackpot slots, full house mobile bingo or realistic live casino mobile games you can expect the best mobile experience from any device. Gone are the days of waiting to get home to play your favourite mobile casino or slot game at pink casino.

Play through your mobile device browser or download our brilliant mobile casino app, available on android and ios, which you can read more about below.

Online casino app

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Online casino blog

We frequently update our online casino blog to give you new content to read every week. Whether it’s a lifestyle piece you’re looking to scroll through over your morning bagel or some news on the latest online slot game releases, we’ve got articles ready and waiting for you to read. Some recent highlights on our blog include our travel guide on the best casino in vegas to get you spinning through the best slots in the city of bright lights, and our best online slots picks for those looking for a little helping hand to choose which online slot to play first.

Paypal casino games

Have you heard the big news? Paypal has officially joined our payment method offerings which makes it easier for our players to pick a deposit source that best suits them!

Paypal is well-known and loved for its security and versatility; once you’ve got an account you’ve opened a gateway to an easier and more streamlined online experience - and that now includes your online casino games! Maybe you don’t have your debit card with you, or maybe you just prefer using paypal for all payments - whatever your reasons, you can now pay how you like at our paypal casino!

Safer gambling

We want to make sure you gamble responsibly, so in accordance with our safer gambling policy, you can now set deposit limits at our online casino any time you wish.

Leovegas gaming plc gaming activity is regulated and licensed by the UK gambling commission. Gambling under the age of 18 is an offence.

Leovegas gaming has a remote bookmakers licence in ireland awarded by the revenue commissioners, licence reference number 1012453, issued on 25th january 2017.

How to start an online casino in 6 steps (2020 update)

Online casino business

Starting an online casino business could be the one single step you might really have to take for you to grow your existing casinos or to start generating money from the igaming industry.

Below are the stepwise instructions as highlighted by softgamings on how you can start your online casino business.

Key steps to start your own online casino:

Choose reliable software providers

Select gambling content

Get a gaming licence

Secure verified methods of payment

Create the online casino website

Concentrate on marketing and promotion activities

1. Choose reliable software providers

2. Selecting the gambling content for your online casino website

3. Get a gaming licence

Countries governing their markets

Countries governing their markets and having a monopoly

Countries where gambling is prohibited

Countries that do not regulate their market

Create the online casino website

Concentrate on marketing and promotion activities

4. Secure verified methods of payment

5. Website creation

6. Concentrate on marketing and promotion activities

How much does it cost to open casino

Pre-launch expenses	after-launch expenses
company set up	5-7%	licence fees	5-15%
licence	10-30%	software support	10-15%
software set up	30-40%	games providers	15-20%
staff	10-20%	marketing	50%
marketing	20-40%	staff	10-20%
other	10-20%	other	10-20%

2020 update

There are 5 main steps that will help you develop a working gamification strategy:

Know who your players are

Find out their goals

Understand their motivation and triggers

Introduce gamification elements

Monitor the effect you get from using gamification

Licence & legality

Is it legal to operate?

What is a gambling licence?

A gambling licence is a juridical prerequisite needed to create a legal platform. Several global and local authorities provide gambling licences, such as curaçao egaming or malta gaming authority.

And why do I need a licence?

Online casino platform

What are the requirements to establish an online casino?

What is the difference between white label/turnkey/self-service? Which one is better for me?

How much does a platform cost?

The prices vary from one solution to another. Therefore, please contact our customer service to get a personalised quote.

How long will it take from start to finish?

Is it possible to have a kiosk (betting shop) solution as well?

Yes. We also provide kiosk (betting shop or closed platform) solutions, as well as our online solutions. You can contact us to find out more about it.

Is it possible to see a demo?

Of course! You are always welcome to contact our client managers who can provide you with a demo and introduce you to our software!

API integration

How long does it take to integrate?

How do I choose the best providers for me?

Our customer managers will assist you in choosing the most favourable providers, taking into account your target market and the gambling focus.

What is the difference between taking the API from softgamings and going to the provider directly?

Is it possible to see a demo of the games as well?

Yes, we also offer a demo of our game providers. If you want to receive a demo invitation, please do not hesitate to contact our client managers.

Technical

Who is the owner of the software?

And who is the owner of the client database?

The client database is the property of the platform operator.

Does the platform support various languages?

Space for your question

Feel free to leave your questions, and the softgamings support will get back to you shortly.

Starting an online casino: what do you need to know?

Online gambling has always been one of the most lucrative and desirable areas to explore for business owners despite of whether they have experience in the field. In order to open a successful online casino that will benefit an owner and bring pleasure to customers, one needs to follow the proper sequence of steps paying serious attention to all details. As an online casino software provider softswiss is glad to share its experience to help future online casino owners avoid common mistakes that may impede business launch, inflate budget or even close the business down.

Step 1. Preparation

A) legal issues

Online gambling is a subject to licensing, thus an essential thing is to think about choosing the jurisdiction and obtaining a license. There are two main venues where it can be done: offshore countries and the european union countries. Each has their pros and cons – budget, time, reputation. Usually it takes from a couple of months to a year to obtain a gaming license, for example, 6 months in malta.

The next step after choosing the jurisdiction is to register a legal entity – a gaming company, opening a bank account and making agreements with payment system providers which will make the legal and financial infrastructure complete.

As an alternative to this method there is a “white label” scheme which means leasing of software together with the gaming license and financial infrastructure from a software provider and operating your casino under your own brand but with the ready-to-use infrastructure. Such a scheme protects from excessive legal and banking bothers but involves additional costs.

B) software

As soon as all legal issues are investigated separately or simultaneously, it is time to choose a professional online casino software provider. While searching the market it is wise to evaluate the price and quality balance. Besides the attractive design and a set of popular games, a quality product shall also include a reliable gaming platform which allows for effective management of casino business and includes the following components:

• CMS
• player management system
• bonus and promotions management system
• game management system
• payment system management interface
• cashier system
• reporting engine
• support of different roles for administrators
• affiliate management system
• anti-fraud system
• retention email system

Regular software and game updates, hosting and technical support shall also be part of the provider’s package. Professional suppliers always take the responsibility for the full technical support of the after-launch product operation.

The software package that includes all of the above components might be on the upper edge in terms of costs, but the financial investments are worth it because as a result you get a reliable partner ready to support you during the whole project life cycle. Be aware of the fact that buying a cheaper solution might result in double spending in the future.

C) marketing planning

An effective marketing strategy is a key point to online casino success. At this stage it is strategically correct to make a rigid competitors research. First of all, it will provide you with a full picture of the market: who the leaders are, what strategies they use, what return on investment they get, etc. Thus, knowing the game rules allows creating a unique offer which customers won’t be able to decline. Using the method of benchmarking plays perfect for the good of online casino success, and what is more important, it is free. Plan your marketing strategy by adapting the best practices of promotion, advertising, and brand development.

If a company starting an online casino is operating land-based gaming business, it is crucial to bring the existing clients to play in internet casino by offering attractive bonuses and thus developing loyalty and respect to the website. Any know-how are always welcome but be aware of wrong calculated ideas from the mathematical point of view.

The next move is to contact internet marketing companies or individuals specializing in online gambling: SEO agencies, email marketing companies, media resources providing casino overviews, etc. This will help define the best offers on the market and choose the right partners before the website is ready to launch.
At this stage, it is also time to think about your future bonus policy and affiliate marketing strategy, as well as check if the selected software provides the appropriate technical opportunities.

D) budgeting

Once the costs for legal issues, software and marketing are defined, it’s time to plan your budget. The best option for startup companies is to set the budget at least for the first year of operation, whereas for experienced companies who are entering the igaming market, the budget shall be defined for as long as possible. Don’t plan your budget after setting up the online casino website, plan it before. If you are a startup-company you have to understand that your costs will be higher. Your goal is to earn trust of players from the beginning. Existing land-based brands already have trust.

Below there is an approximate expenses separation a future casino owner shall have in mind while developing a detailed budget within a business plan.

Pre-launch expenses	after-launch expenses, 1st year
company set up – 3-7%	company running – 5%
license set up – 10-30%	license fees – 1-10%
software set up – 25- 35%	software support – 10%
staff hiring – 10-20%	games providers – 5%
pre-marketing – 15-20%	marketing – 50%
other costs – 5-15%	staff – 20-30%

At the pre-launch stage the biggest budget share shall be devoted to software set-up in order to provide future users with quality product. But after the launch it is vitally important to address half the funds to casino marketing and promotion.

Step 2. Launch

The time frame for online casino launch depends on both, business owner and software provider. Usually it takes up to 3 months for the provider to set up the software. It includes web site design, platform and games set up, custom settings and possible individual features. The business owner may speed up the process of launch by providing regular feedback to all questions that designers and programmers might have. Any issue can be resolved if discussed in time.

Besides, the business owner shall timely address the issues discussed above:

• obtaining a gaming license;
• opening a corporate bank account and merchant account;
• making agreements with payment system providers.

Setting legal and financial infrastructure is the task that only the business owner can accomplish. In softswiss we provide consulting services (best options, contacts, etc.) on such points but we can’t guarantee success as the whole responsibility lies on the business owner. You will have to collect a bunch of documents for lawyers and banks like certified passport copy, utility bill copy, certificate of non-criminal records…

Step 3. Marketing

The secret of the most popular and successful online casino success and popularity is not about the top-notch design or billions of games included. The best online casinos are simply designed and contain 45-50 games on average at the beginning. The secret is in responsible marketing strategy implemented on all stages of the project. Online casino market is an extremely competitive one: first, it is very hard to break into it, and then it is even harder to take a firm stand. Thus, a company has only one chance to win the fierce race among competitors. Below is a list of points that are vital for any online casino that is planning to be prosperous.

• positioning – gather professional marketing team and develop strategic and tactical development phases, announce your goals (business, company, brand), and mission. Determine what niche you would like to step in, how you are different from the competitors, what unique features your casino has, and what steps you are going to make further.

Use only quality games from trusted game-providers. You can start your casino with a limited number of game providers, with focus on games based on HTML 5 technology. This technology allows users to enjoy rich graphics games and enhance the overall experience with playing casino games on mobile devices. At softswiss, among our own high-quality HTML5 games we offer game content from the well-known providers, such as amatic industries, microgaming, netent, and we are sure about their quality.

• prelaunch advertising campaign – announce your casino, inspire your potential customers to wait for its launch; use all possible methods: online advertising, presentations, publications, etc.

• online casino promotion after launch – use SEO, online advertising, banner networks. Everything will work on such a competitive market.

• client attraction and retention campaign – establish an efficient support service or 24h call-center which your customers can address at any time. Take care of your clients by making navigation through the website: create “how to” sections or faqs, write manuals on how to play the games, provide demo versions, make everything clear and understandable.
Develop a bonus system, make auctions and entertain and reward your customers all the time.
Remember! Only business owner can establish the right content on the page. The software provider should give you the possibility to work with the content, but not create the content.

•implement affiliate networks – develop contacts with partners which will be an impetus to online casino development.

Additional step 4. Bitcoin casino

Forward looking online casino software providers offer bitcoin as an alternative payment system for their solutions. Online casino owners all over the world appreciated such advantages of bitcoin casino as significant savings on license application costs and monthly fees, increased customer loyalty, fast payment processing and many more.

As an acknowledged bitcoin casino experts, softswiss would like to recommend all potential bitcoin casino owners to get a clear understanding of the crypto currency, research on the peculiarities of bitcoin gambling, and learn how transactions work by making a couple of bets at an existing casino. Understanding the core of the payment system is essential in business, moreover it will help to build a strong marketing campaign and further manage the bitcoin casino. Contact softswiss for professional advice on bitcoin casino launch.

Managing an online casino is hard work but with all legal and financial issues resolved in a timely manner, quality software chosen and a strong marketing strategy in place, it can be successful. The demand for online casinos will increase – specialists predict 40% growth of this market segment in the nearest year. Following all the steps described above will help a newly made online casino to develop sustainably and outweigh the competition. Good luck!

About softswiss

Softswiss is an established software provider that develops B2B solutions for the igaming industry. Softswiss offers a proprietary platform for running an online casino business, along with thousands of casino games and a range of associated services.

We are a software company first and foremost, but over the years we accumulated a wealth of knowledge about how online casinos work and what the igaming industry is about. Starting up an online casino, just like starting any web project, is a hard job where one has to keep a lot of factors in mind. Articles in our knowledge base contain useful information that will allow you to have a smooth start and make your online casino a long-term success.

Useful articles

How do players choose an online casino? Learn 7 factors that influence this choice

White label is the most effective way of starting an online casino from scratch

An introduction to online gambling jurisdictions, gaming regulation and licenses

An insight into the crucial role of affiliates in promotion of an online casino

Easy step-by-step guide on how to start

Softswiss has been working in the market of ecommerce and igaming solutions since 2008. With the advanced technical expertise and extensive knowledge of the industry, we deliver high-quality projects for clients worldwide. Softswiss online casino software is a unique tool introduced by softswiss to enable businesses start their way in igaming

HOW TO WIN AT SLOTS

Slot machines are games with odds based in math, just like all other casino games. But few players understand just how those odds work, and whether they can do anything to improve their odds.

Slots machine results are as random as humans can program a computer to be.

Odds of the game are set so the house will have an edge

Except in rare cases, slot machines are not games of strategy

The objective of this chapter is to introduce you to how slot machine odds work and what that means to your chance to win.

HOW THE HOUSE GETS ITS EDGE IN SLOTS MACHINES

Casino games make money for the house by paying less than the true odds of winning the bet. On table games, that can be relatively simple. At double zero roulette, for example with numbers 1 through 36 plus 0 and 00, the true roulette odds against any specific number are 37-1, but the house pays single-number winners only 35-1.

HOW MANY POSSIBLE OUTCOMES?

Slot machine odds work in a similar fashion to the roulette example, except there are many more possibilities on the slots. There are thousands, and sometimes millions, of reel combinations. There also is an open field for game designers to assign how much each winning combination pays. The number of winning combinations and the payoffs per winner work together to determine a game’s odds.

The sheer number of possibilities makes the math that goes into slot machine odds more complicated than on table games.

On early three-reel slots with 10 symbols per reel, there were 1,000 possible combinations (10 x 10 x 10).

If blank spaces between lines are used as stops, the number of combinations increases to 20x20x20, or 8,000.

With bigger reels holding 20 symbols and 20 spaces, combinations increase to 40x40x40, or 64,000.

The change to virtual reels enabled programmers to make the reels to behave as if they had any number of stops. With 100 stops on each of three reels, there are 1 million combinations. The megabucks three-reel slot that paid the world record jackpot of more than $39 million has about 50 million combinations. Most modern video slots have five video reels can be as long as the gamemaker needs them to be. With 100 symbols on each of five reels, there are 10 billion combinations.

A SIMPLIFIED SLOT

To see how slots pay less than true odds to give the house an edge, let’s set up an example that’s as streamlined as slot odds can get, a game of the type used in the early decades after charles fey invented the three-reel slot machine in 1895. A hypothetical three-reel slot game with one 7, two bars, three cherries and four watermelons per reel would have 1,000 possible combinations and return 83.2 percent to players with this pay table.

IN OUR SAMPLE GAME:

Each of three reels has 10 symbols. Each reel has one 7 – that’s the top jackpot symbol.

Each reel also has two bars, three cherries and four watermelons.

There are 1,000 possible three-reel combinations – 10 symbols times 10 symbols times 10 symbols.

Only one combination – or 1 x 1 x 1 – will be three 7s.

Eight combinations will be three bars, 27 will be three cherries and 64 will be three watermelons.

900 of the 1,000 combinations mix different symbols.

If the game paid at true odds, then the payoffs would be set up so that each 1,000 coins wagered would bring 1,000 coins in payoffs. One way to do that would be to have payoffs of 170 coins on three 7s, 30 on three bars, 10 on three cherries and 5 on three watermelons. But the casino must have an edge, or it couldn’t pay the bills and offer the game. So instead it pays 160 on three 7s, 25 on three bars, 8 on three cherries and 4 on three watermelons. Multiplied by the frequency of wins, those payoffs total 832 coins. By paying less than the true odds of the game, the machine has a payback percentage of 83.2 percent, or a little less than today’s 1- cent games.

SLOTS TODAY

Modern slot machine or online slots odds work in much the same way, except that the math is more complex for several reasons:

Random number generators work from much larger number sets, leading to exponentially greater possibilities.

Many more than four reel symbols are actually used.

Most modern slots have more paylines than the one line in the sample slot above.

Game programmers have to account for the effect of bonus events.

SLOTS EXAMPLES AND EXPLANATIONS

In the classic WMS gaming video slot super jackpot party, there are eight reel symbols that form winning combinations, plus the noisemaker and party guy symbols that launch a bonus event. All of the symbols need to be assigned sets of random numbers, and payoff values assigned to three-, four- and five of a kind winners. That makes calculations much more complex than in our example game above.

The number of paylines also complicates the math. Even if there’s only one jackpot symbol on each reel, a 30-line game means there are 30 chances to line up those symbols in a winning combination, instead of just one. So it goes for every possible combination – programmers have to account for each combination 30 times.

As for bonus events, nearly all modern slot machines have events in which regular play stops, and with no further wagers, you get a spin of a bonus wheel, a pick’em event, free spins or some other extra. Bonus event payoffs have to be included in the calculation of the game’s overall return.

OUTSIDE LOOKING IN

We can’t see the random numbers being generated, and it’s those numbers that really determine whether we win. In fact, there’s a list of things we can and can’t see that are important to our chance of winning.

We can’t see the odds of the game.

We can’t tell if one machine is higher paying than another.

We can see a machine’s pay table, and that gives us a clue to volatility.

We can see what kinds of bonuses are offered, and that also is a volatility clue.

Casinos don’t post payback percentages on individual games, and there’s no way for a player to calculate the odds since all the random number details are regarded as proprietary and not revealed. Even on different machines with the same game, we don’t know if the paybacks are the same. Game manufacturers make several versions of the same game available to casino operators, and each version has its own payback percentage. Two machines can look identical, but have different payback percentages.

However, a machine with a large top jackpot gives back less on smaller wins than a game with a smaller top prize, and that means the big jackpot games usually are more volatile. That’s not always the case – the big jackpot can be rare enough that the game still has a normal percentage of lower payoffs, but it’s a starting point.

In addition, games with free spin bonuses are more volatile than games with pick’em bonuses. Volatility matters in choosing what you want out of a game. Are you the type of player who wants to maximize chances at a really big win and are willing to accept that fast, bankroll-eating losses are part o f the game? Then you want a high-volatility game.

Would you rather have a game that gives frequent small wins and extends your playing time, but rarely pays big? Then you want a low-volatility game. But regardless of whether the game you choose has high volatility, low volatility or something in between, you can be sure the house has taken an edge with payouts that are less than the true odds of winning your bet.

Casinos have an edge on slot machines because winners are paid less than true odds.

Slot odds are mathematically complex because of the number of possible outcomes and the different paybacks per winner.

You can’t look at a slot game and tell the odds. In fact, two identical-looking games can have different odds.

Looking at a machine can give you a clue as it its volatility, and that can help in choosing a game.

HOW SLOTS CAN BE BOTH PROGRAMMED AND RANDOM

When a casino buys a slot machine from a manufacturer, it can choose from a variety of targeted payback percentages. The manufacturer might make the same game available in 87-, 89-, 91- and 93-percent versions, and it’s up to the operator to choose which works best in game mix and for its competitive position.

That the games have targeted payback percentages in their programming leads to misconceptions from players. A common theme in my email over the last 20 years has been, “how can games be both programmed and random? The programming must keep them on track for the percentage.”

The short answer is that slots are programmed for a target percentage in the same way table games are: odds of the game are set so they will naturally lead to an expected payback percentage.

A TABLE ANALOGY

Let’s use roulette as an example, because the math is uncomplicated.

A double-zero roulette wheel has 38 numbers – 0, 00 and 1 through 36.

The odds against any specific number coming up on any spin are 37-1.

The casino pays only 35-1 on any winning single number.

The two-unit difference between 37-1 odds and 35-1 payoffs is kept by the house.

Divide that two-unit difference by 38 possibilities and you get 0.0526, for a 5.26- percent house edge.

In that way, roulette is “programmed” so that in the course of thousands of wagers, the house will keep 5.26 percent. Results can be random. The same number can turn up three or four or five times in a row. But over time, the odds of the game lead to that percent-edge.

SLOT “WHEELS”

What if instead of reels with symbols and results driven by a random number generator, we set up a slot-like game with slot-like payoffs by using a series of roulette-like wheels?

Let’s say we line up three roulette-type wheels, each marked into 100 segments.

We mark each segment with a slot symbol. Each wheel gets one 7, five bars, 10 cherries and so on.

We have a dealer spin and drop a ball on each wheel.

The total number of three-wheel combinations is 100x100x100, or 1 million.

That’s the same number of possible combinations you’d get on a slot machine if the random number generator was working with sets 100 numbers for each reel.

From there, it’s easy to calculate the number of possible combinations that have the ball landing in the same symbol on each wheel. For the 7, since there is only one on each wheel, it’s 1x1x1 – there is only one three-7s combination. For bars, it’s 5x5x5, or 125 out of the million total combinations. For cherries, it’s 10x10x10, or 1,000 three-cherry combos.

Note that we’re not using computer software here. We’re using physical equipment, but it’s giving us the equivalent of “programmed” combinations and odds. That’s just how the odds work on modernized computerized slot machines. They don’t force a game to pay an exact percentage, they just let the normal odds of the game drive long-term results to an expected percentage, the same way table games do.

PROGRAMMED VS. RANDOM, FAQ

The notion that slots are both programmed and random can be difficult to fathom. Confusion over slot programming has jammed my email box for years. Here are some of the questions readers ask most often.

A. “random results” is not the same as saying “equal results.” A game doesn’t have to be programmed so that a jackpot symbol shows up as often as a blank space, or a bonus symbol as often as a cherry.

The odds of the game are set so that blank spaces will show up more often than winning symbols and small winners will show up more often than big winners. On three-reel slots, that will lead to there being more losing spins than winners, and on five-reel video games it will lead to more “wins” for amounts less than the size of your bet than bigger winners. The programmer sets the odds of the game, and then lets random chance take its course.

A. Streaks are a normal part of the probability of the game. Let’s take a three-reel game with a 12% hit frequency -- you’ll have a winner an average of once per 8.333 spins. On your first spin, there’s an 88% chance it’ll be a loser. There’s a 77% chance you’ll lose two in a row, 68% chance you’ll lose three in a row, and so on.

At 20 in a row, there’s still a 7.8% chance of every spin being a loser. That’s easily within normal probability. Anyone playing a machine with a 12% hit frequency for very long will have streaks of 20 or more losses.

A. Your choices do make a difference in pick’em-style bonus events, but not in any way you can predict or control. The programmer knows that over a very long time, the bonus even will yield an average payback.

Let's make up a simple slots bonus event, in which you pick one of three symbols to reveal a bonus award. If you touch one symbol, you get 25 credits, if you touch a different one, you get 50, and if you touch the other you get 75. You don’t know which symbol hides each award, so your results are random. However, over a very long time, you’ll get each award about a third of the time, so will average 50 credits.

The programmer can build that average into calculations for the payback percentage. You have a random result contributing to odds that drive paybacks into a long- term average – the same as on the reel-spinning part of the slot game, and the same way table games work.

Slot machines have targeted payback percentages built into their programming, but results are random.

Programmed percentages on the slots work in the same way as percentages on the tables – the odds of the game lead to expected returns.

Random results are not the same as equal results. Odds are set so big winners turn up less often than other combinations.

BEATABLE SLOT MACHINES

With some rare exceptions, las vegas-style slot machines with random number generators are not designed to be tests of skill. There is no strategy that can overcome the house edge.

Games are not beatable in the long run. There could be a change coming as both brick-and-mortar casinos and online operators try to reach out to the millennial generation. The state of nevada legalized fully skill-based electronic games in 2015, and it’s expected some games will make their way onto casino floors in 2016. In some international markets, skill already is part of the mix. Japanese pachinko parlors offer games known as pachisuro, a blend of slot game play and traditional pachinko, and skillful play may improve your results. Still, las vegas is the trend-setter in slot development, and its random number generator slots are designed to so the house can count on its edge. Even so, a few beatable games have made it to casino floors.

BANKED BONUSES

In the mid-to-late 1990s there were a flurry of games where you could collect coins or symbols on a video screen until you reached a trigger point for a bonus award. Players in the know could look for machines that were already part way toward slots free bonus territory, and play only when enough of the trigger was completed to give the player an edge. Such games are rare today.

In a casino with older equipment, you still might spot such games occasionally.

Piggy bankin:

This WMS gaming three-reel slot was the banked bonus trend-setter. Piggy bankin’ had a dotmation screen in the top box, above the mechanical reels. Every time the reels showed three blank spaces, a coin was added to a piggy bank animated in orange dots. When the break the bank symbol landed on the payline, an animated hammer broke the bank, and the player collected the amount displayed. It was soon discovered that if you played only with enough coins in then bank, you had an edge.

Racing 7s:

Before taking a full plunge into video, IGT had its “vision series” with a color LCD panel in the top box. Racing 7s featured red, white and blue 7s on a track. Each time a corresponding 7 would land on the payline in the main game, that color 7 would move a notch closer the finish line. To get an edge, you looked for a screen with 7s already close to the finish and a bonus payout.

Fort knox and buccaneer gold:

Silicon gaming, no longer in business, offered several games with banked bonuses.

On fort knox, if five numbers in a 10-digit code had already been solved through reel spins, you had an edge. Once the full code was solved, the vault would open for your bonus. In buccaneer gold, the object was to collect five daggers sticking in the ship’s rail. If there already were three or four daggers when you started, you had an edge.

S&H green stamps:

This was bally technologies’ entry into the banked bonus field. During play, you’d collect green stamps as they landed on the video reels. If you filled a book of 1,200 stamps, you’d go to a slots bonus event. The trick was to look for machines with 600 stamps or more already in the book. At that level, the player had an edge. In casinos with all new equipment, you won’t find these games. In casinos with older equipment, it’s possible. More important than the specific games is that you understand that if you ever see such a build-a-bonus, banked game, starting close to the finish improves your odds.

JACKPOT HUNTING

A number of players over the years have told me they beat the slots by looking for larger than usual progressive jackpots. It’s a method that works better on video poker where the house edge on the base game is smaller than on the slots. Slot payback percentages are low enough that even what looks like an oversized jackpot may not be enough to overcome the full house edge. Still, if you always wait to play a game until its jackpot is a certain size, you will be playing a game with a lower house edge than if you played for lesser amounts.

Here’s the method a jackpot-hunting player relayed to me:

She starts by making daily rounds and charting jackpot amounts on different machines.

Of the machines she tracks, she notes the payoff amount when someone wins the jackpot.

Over many readings, she gets an idea of the average size of the jackpot when it hits.

She then plays only when the jackpot reaches that average. For example, if the jackpot starts building from a $1,000 base and her chart of dozens of jackpots or more shows it hits at an average of about $2,500, then she starts playing the game only when the jackpot is $2,500 or more.

JACKPOT HUNTERS, BEWARE

If you’re going to play such games anyway, there’s no harm and some gain in delaying your play until the jackpot exceeds a targeted amount. However, profits are not guaranteed.

Knowing the average size of the jackpot does not tell you the break-even point.

There is no guarantee that you’ll be the one to hit the jackpot.

Waiting for the jackpot to be a certain size does not increase your chances of winning the jackpot.

Let’s expand on that a little. Imagine a game where the jackpot usually hits at about $2.500. Unbeknown to you, the jackpot has to reach $5,000 before the game’s return reaches 100 percent. That means even if you start playing only when the jackpot is $2,500 or more, you still are playing a game on which the house has an edge. Waiting does ensure that when you do hit the jackpot, your average payout will be higher than if you started playing at the base level.

So if you’re jackpot hunting, good luck, but be aware there are pitfalls as well as big rewards.

SKILL-BASED BONUS EVENTS

Chapter 5, BONUS EVENTS, will deal more extensively with skill-based events. For now, understand that even though fully skill-based gaming has not yet launched in nevada, there are games with skill-based bonuses. Among those marketed in recent years are IGT’s centipede, where you play a version of the old arcade game in your bonus event, and GTECH’s zuma, based on the popular online game.

Though your skill makes a difference in these games, they are not beatable slots. Even if you’re a centipede grand master, the house still has an edge. With some variation by jurisdiction, a maximum of 4 percent of a game’s overall payout can be based on skill, and the house edge is high enough that getting the full 4 percent will not take you into profitable territory.

HOW TO WIN AT SLOTS - FAQ

Question 1: does the house gets an edge on slots by blocking winning combinations?

No. The house gets an edge by paying less than the true odds of winning on slots.

Question 2: on a mechanical slot with three reels and 10 symbols on each reel, how many possible three-reel combinations are there?

1,000 possible combinations.

Question 3: how many reel combinations are possible on modern slots with video reels or virtual reels?

Slots can be programmed with any number of slots on a virtual reel or video reel, so there can be as many reel combinations as the game designer needs.

Question 4: do identical-looking machines always have the same payback percentages?

No, identical-looking machines don’t always have the same payback percentage. You can’t tell a game’s odds by looking from the outside.

Question 5: do the slot payback percentages are “programmed” only in that the odds of the game are set to lead to a desired payback percentage?

Yes. Slot payback percentages are “programmed” only in that the odds of the game are set to lead to a desired payback percentage.

Question 6: does randomness mean all symbols must turn up on an equal portion of spins?

No. Results can be random while still setting the odds so some symbols occur more often than others.

Question 7: do long winning or losing streaks defy the odds of the games?

No. Long winning or losing streaks are part of normal probability.

Question 8: on most slots, is there an opportunity to overcome the house edge and be consistently profitable?

No. Most slots do not offer an opportunity to overcome the house edge and be consistently profitable.

Question 9: what is a “banked bonus”?

A banked bonus is an event in which you collect representations of coins or symbols until you have enough to trigger a bonus event.

Question 10: does waiting until a progressive jackpot reaches a certain size increase your chances of winning the jackpot?

No, until a progressive jackpot reaches a certain size does not increase your chances of winning the jackpot, but it increases your average payout when you win the jackpot.

How to set up a poker game at home

Use a social game of poker as training for your online competition or just play it for the fun of it.

Why play poker at home?

What equipment do I need?

Setting the ground rules

Organizing a regular setup

Hosting a regular poker game at home can be beneficial as a training experience before heading into the online poker rooms, or can just be a fun activity to do with a group of friends. This guide will take you through the basics of how to set up a regular poker game in your home.

Why play poker at home?

Aside from the obvious social benefits to just sitting around playing poker with a group of friends, organizing a regular game at home can also be a form of training before hitting the online poker rooms or the tables at the casino.

There are many upsides to having a regular game of poker with the same group of people. Everybody has their own style of play, and playing with the same people can assist you in identifying different moves.

Types of players to look out for within any group include:

- the math-wiz, who can process their probability of winning in an instant (warning: this doesn't necessarily make them unbeatable, it only gives them the aura of being so).

- the aggressive person, who bets big money early in the game to fend away prospective rivals.

- the quiet, unassuming type, who often ends up surprising everyone by winning the lot.

What equipment do I need?

- A deck of cards is obviously the most important thing needed when organizing a game of poker. If there are a lot of players it's handy to have two decks, so that one can be shuffled while the other is being used.

- A full, multi-colored set of chips, taking into account the amount of players present. A set of 300 chips in five different colors, including two decks of cards can be purchased at casino equipment stores; it's a good investment if you're planning regular games.

- food and drinks: with the average home poker game lasting several hours, some snacks and cold beverages are absolutely essential. If you succeed in running a weekly game you can assign people to bring this - it can be a good idea to get the previous week's winner to buy this.

- A list of rules: necessary only if group members are new to the game. If you choose to play texas hold'em - the most popular version of poker in the world today, it would be handy to write up a list beforehand of the order of winning hands (beginning with royal flush, straight flush, four in a row, etc). For more on this check out our article on texas holdem rules.

- if you're really ambitious you can buy an actual poker table with space for around 10 people. These should cost no more than $300 online or at any large department store.

Setting the ground rules

- A social game can revolve around a tournament style of play, or with set time limits, depending on the wishes of the group. We recommend playing tournament-style texas hold'em. This is suitable for up to ten players, with competitors knocked out of the tournament when they run out of chips. You can also allow players to buy back into the game, meaning they can continue playing with more chips if they put more money into the pot after being knocked out. Again this should be discussed with the group to see what everyone's preferences are.

- unless you're a bunch of high-rollers, or the members of a professional sports team on a long road-trip, it's best not to play for too much money. Otherwise the social aspect of the game could fall apart. Plus, in some countries, like the USA, you don't want to get yourself into trouble for breaching gambling laws.

Organizing a regular setup

- pick a convenient time for everyone, such as a weeknight after work when people don't regularly go out - say monday or tuesday.

- invite a restricted number of people to participate. A suitable number would be 10, meaning if some people can't make it on any given week you should still get at least the minimum five required to make it a decent game. Any more than 10 people and you'll have to split into two tables, which is also possible if you have a large living room and don't have elderly neighbors likely to complain to the police.

- those invited don't have to be experts, although it's good to organize it so people are at similar levels. If you're a regular online poker player there's no point inviting just novices so you can steal their money, and vice versa. If you're all beginners a regular poker game can be a good way of learning the game together.

Good luck!

Enjoy the experience and be sure to report your experiences with other poker players on our forum.

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New online casino games

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At 21.Co.Uk we want you to enjoy our casino & sports betting responsibly. Please take the time to read over our safer gambling commitments and controls to help you stay in control.

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So, let's see, what we have: learn how to start an online casino business easily with the professional assistance of softgamings, platform developer and gaming aggregator. Start your own online casino in 2 months and get all necessary services, such as a licence, hosting, merchant and processing accounts and more. At casino game set up

How to Start an Online Casino In 6 Steps (2020 Update), casino game set up.

Casino game set up

New casino sites to play real money

How to start an online casino in 6 steps (2020 update)

Online casino business

Key steps to start your own online casino:

1. Choose reliable software providers

2. Selecting the gambling content for your online casino website

3. Get a gaming licence

4. Secure verified methods of payment

5. Website creation

6. Concentrate on marketing and promotion activities

How much does it cost to open casino

2020 update

There are 5 main steps that will help you develop a working gamification strategy:

Licence & legality

Is it legal to operate?

What is a gambling licence?

And why do I need a licence?

Online casino platform

What are the requirements to establish an online casino?

What is the difference between white label/turnkey/self-service? Which one is better for me?

How much does a platform cost?

How long will it take from start to finish?

Is it possible to have a kiosk (betting shop) solution as well?

Is it possible to see a demo?

API integration

How long does it take to integrate?

How do I choose the best providers for me?

What is the difference between taking the API from softgamings and going to the provider directly?

Is it possible to see a demo of the games as well?

Technical

Who is the owner of the software?

And who is the owner of the client database?

Does the platform support various languages?

Space for your question

Casino games software and how to set it up

Casino games software where to start

Building your software

Some characteristics to consider

Games

Promotions and bonuses

Software department

Security and maintenance

Some other issues to maintain

Online casinos: what to consider

In conclusion

Casino party setup guidelines, casino party table space requirements

Play online casino games at casino.Com UK

How to play casino games online

What are the best online casino games?

Safe and secure

Software

Mobile experience

Promotions and bonuses

Play casino games for real money

Online casino & slots UK

Play live casino games

Play online casino games & slots

Play new online casino slots

Play online bingo

Play online casino jackpot slot games

Online casino games bonus promotions

An online casino with a difference!

Play UK mobile casino and slot games

Online casino app

£10 free no deposit bonus

Online casino blog

Paypal casino games

Safer gambling

How to start an online casino in 6 steps (2020 update)

Online casino business

Key steps to start your own online casino:

1. Choose reliable software providers

2. Selecting the gambling content for your online casino website

3. Get a gaming licence

4. Secure verified methods of payment

5. Website creation

6. Concentrate on marketing and promotion activities

How much does it cost to open casino